Retargeting App Marketing Paid Social Media Campaign

Aimed to retarget highly engaged individuals, reinforcing brand awareness and anticipation for 11th Hour Bookings’ upcoming app. Our strategy included a visually engaging video highlighting benefits for both business owners and consumers, resulting in impressive outcomes, including 77,619 retargeted individuals, 210,021 impressions or video views, and a cost-effective rate of $1.23 per 1000 impressions or video views, all achieved with a modest daily budget of $5.

Retargeting App Marketing Paid Social Media Campaign

Aimed to retarget highly engaged individuals, reinforcing brand awareness and anticipation for 11th Hour Bookings’ upcoming app. Our strategy included a visually engaging video highlighting benefits for both business owners and consumers, resulting in impressive outcomes, including 77,619 retargeted individuals, 210,021 impressions or video views, and a cost-effective rate of $1.23 per 1000 impressions or video views, all achieved with a modest daily budget of $5.

Objective

In our latest paid social media campaign for 11th Hour Bookings, our primary objective was to effectively retarget individuals who had previously exhibited significant engagement with our client’s brand through their business owner or consumer paid ad campaigns. By strategically identifying and reaching out to this highly engaged audience, we aimed to reinforce brand awareness and create a cohesive end-of-funnel experience. This campaign played a pivotal role in building anticipation and excitement for the upcoming 11th Hour Bookings app, consolidating our efforts in establishing a strong and lasting brand presence in the target market.

Our Strategy

Our strategy for the 11th Hour Bookings paid social media campaign centered on a visually striking, concise video. We utilized stock footage, AI voiceovers, app mockups, and compelling text to engage viewers. The key differentiator was our focus on showcasing advancements for both business owners and consumers, maximizing relevance. With a short, attention-grabbing video, we aimed to leave a strong impression and build anticipation for the upcoming app.

The Results

Our paid social media campaign for 11th Hour Bookings delivered impressive results, successfully retargeting a substantial audience of 77,619 individuals. The campaign garnered a remarkable 210,021 impressions or video views, signifying a significant reach and engagement within our target demographic. Even more noteworthy was the cost-effectiveness of our efforts, with a cost per 1000 impressions or video views at just $1.23. Remarkably, all these results were achieved with a modest daily budget of only $5, underlining the campaign’s efficiency in reaching a wide audience and building brand awareness for 11th Hour Bookings.

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