Ferris Wheel Marketing partnered with Eat Alleys, a local restaurant, to enhance brand awareness and engagement at their physical location and online platforms. Eat Alleys sought to expand its online presence while maintaining a strong physical presence. Leveraging our expertise, we executed a 30-day organic social media campaign to achieve these goals.
As part of our strategy, Ferris Wheel Marketing developed five original Instagram and Facebook posts for Eat Alleys, which were strategically shared over a 30-day period.
Given that the restaurant was newly established, our primary focus was to highlight the diverse range of food options available. To maximize audience engagement, we carefully timed the posts to coincide with lunchtime, as this is when our target audience typically decides where to dine.
This ensured that we reached both existing followers and potential customers in a prime buying state. Additionally, we enhanced the Eat Alleys profile by incorporating visually appealing graphics, concise and informative bios, and engaging highlights that showcased the food offerings and the restaurant’s commitment to the community.
The seamless integration of these elements played a vital role in the success of the posts, the overall profile attractiveness, and the likelihood of converting viewers into customers.
The results of the 30-day Organic Social Media Marketing campaign for Eat Alleys, after partnering with Ferris Wheel Marketing, were remarkable. In May 2023, prior to hiring our services, Eat Alleys had a Facebook account reach of 4,349 and an Instagram account reach of 5,898. They gained only 98 new Instagram followers and 10 new Facebook page likes during that period. However, in June 2023, following the implementation of our campaign, there was a significant boost in their social media performance. The Facebook account reach soared to 77,560, a remarkable increase of 3.3K%, while the Instagram account reach reached 22,678, an impressive growth of 286.8%. Moreover, the number of Instagram followers rose by 124, a substantial increase of 45.9%, and the Facebook page gained 9 new likes, representing a growth of 28.6%. These results demonstrate the effectiveness of the campaign in expanding Eat Alleys’ online presence, increasing their reach, and attracting a larger audience to their platforms.
If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.