Restaurant BOGO Paid Social Media Campaign
Ferris Wheel Marketing teamed up with Eat Alleys for a 15-day campaign promoting their exclusive BOGO Burger deal. With a focus on in-store visits, our strategy included a captivating video and targeted social media ads. The campaign achieved impressive results, reaching 142,433 people and 343,278 video views, with 26,858 engagements. The promotion day saw increased foot traffic and a surge in BOGO orders.
Restaurant BOGO Paid Social Media Campaign
Ferris Wheel Marketing teamed up with Eat Alleys for a 15-day campaign promoting their exclusive BOGO Burger deal. With a focus on in-store visits, our strategy included a captivating video and targeted social media ads. The campaign achieved impressive results, reaching 142,433 people and 343,278 video views, with 26,858 engagements. The promotion day saw increased foot traffic and a surge in BOGO orders.
Objective
Ferris Wheel Marketing collaborated with Eat Alleys, a prominent restaurant in Edmonton, Alberta, on a strategic 15-day marketing initiative aimed at promoting the restaurant’s exclusive BOGO Burger combo offer, available for a single day only. With a focus on in-store engagement, the campaign’s primary objective was to raise awareness and entice patrons to visit the physical location on the designated promotion day.
Our Strategy
Our strategy for Eat Alleys centered on a captivating video showcasing the BOGO Burger offer. We paired this with compelling ad copy, breaking down the deal’s value. Our paid social media experts then crafted targeted Facebook and Instagram ads to engage Edmonton locals likely to visit Eat Alleys. This integrated approach aimed to generate excitement, drive interest, and ultimately boost foot traffic for the exclusive promotion.
The Results
The 15-day campaign we ran turned out to be incredibly successful. Our paid social media ad really caught people’s attention, reaching a massive audience of 142,433 individuals. The video we shared as part of the campaign was a hit as well, accumulating an impressive 343,278 views – quite a feat! What’s even more exciting is that the ad didn’t just stop at views – it led to action. A total of 26,858 people engaged with the ad and took some kind of action because of it.
On the day of the promotion, we were thrilled to hear from our client that the campaign made a real impact. Foot traffic to the restaurant surged, with customers coming in from all around the city. And it wasn’t just about physical visits – the phones were ringing off the hook with people placing orders for the BOGO deal to be picked up. This campaign not only created buzz and awareness but also drove tangible results, showing the power of effective marketing in action.
If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.
