New Restaurant Awareness Paid Social Media Campaign

Ferris Wheel Marketing’s objective was to strategically build brand awareness and promote Eat Alleys, a new restaurant located in a less foot traffic-heavy area, using specialized restaurant digital marketing. Our strategy involved creating captivating visual content, including an animated video and ad copy, accompanied by a clear “Visit Us” call to action, resulting in exceptional campaign results, including 258,852 people reached, 1,447,643 impressions, 76,790 actions taken, and a remarkable cost efficiency of $4.94 per 1000 impressions or video views.

New Restaurant Awareness Paid Social Media Campaign

Ferris Wheel Marketing’s objective was to strategically build brand awareness and promote Eat Alleys, a new restaurant located in a less foot traffic-heavy area, using specialized restaurant digital marketing. Our strategy involved creating captivating visual content, including an animated video and ad copy, accompanied by a clear “Visit Us” call to action, resulting in exceptional campaign results, including 258,852 people reached, 1,447,643 impressions, 76,790 actions taken, and a remarkable cost efficiency of $4.94 per 1000 impressions or video views.

Objective

The objective for Ferris Wheel Marketing in this campaign is to create and execute a strategic marketing plan to build brand awareness for our client, Eat Alleys, and promote their new restaurant. Given the restaurant’s location in a less foot traffic-dense area, situated off a highway, our primary goal is to implement effective marketing strategies that will ensure potential customers are aware of the restaurant’s presence and offerings. This will include targeted marketing efforts to reach the local community, increasing Eat Alleys’ visibility and driving foot traffic to their establishment.

Our Strategy

As a specialized restaurant marketing agency with expertise in restaurant digital marketing, our strategy for Eat Alleys involved a multi-faceted approach to enhancing brand visibility and engagement.

We leveraged the power of visual content by creating a captivating video, incorporating animated elements derived from client-provided images, and synchronizing them with animated text to capture viewers’ attention effectively. This visually appealing content was complemented by compelling ad copy introducing Eat Alleys to the Edmonton Area, providing a detailed overview of the diverse array of dishes they offer.

Central to our strategy was the integration of a clear and concise call to action, prominently featured in both the video and ad copy, with the straightforward message “Visit Us.” Our goal was to ensure that viewers would instantly grasp the desired action, fostering a strong connection between our promotional efforts and driving traffic to the restaurant.

The Results

After executing this 90-day campaign on Facebook and Instagram, the results achieved for our client, Eat Alleys, were nothing short of outstanding. The campaign successfully reached a broad audience, with a total of 258,852 people reached. Impressively, the content garnered a remarkable 1,447,643 impressions or video views, showcasing a substantial level of engagement and visibility. Furthermore, 76,790 individuals took a direct and valuable action, illustrating the effectiveness of the “Visit Us” call to action. Perhaps most notably, the cost efficiency of the campaign was remarkable, with a cost of just $4.94 per 1000 impressions or video views, demonstrating the campaign’s cost-effectiveness and the significant value generated for Eat Alleys. These results exemplify the impact of our comprehensive digital marketing strategy in raising brand awareness and driving engagement for our client.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

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Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
Please enable JavaScript in your browser to complete this form.
Service(s) You're Interested In:
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