Automotive Paid Social Media Campaign Boosts Leads for dealership

In just 30 days, Ferris Wheel Marketing’s paid social media campaign for Sales with Danielle generated 42 leads, reached 9,274 people, achieved 30,240 impressions, and boosted vehicle sales at a cost per lead of $15.04.

Automotive Paid Social Media Campaign Boosts Leads for dealership

In just 30 days, Ferris Wheel Marketing’s paid social media campaign for Sales with Danielle generated 42 leads, reached 9,274 people, achieved 30,240 impressions, and boosted vehicle sales at a cost per lead of $15.04.

Objective

Sales with Danielle, an automotive dealership partnered with Go Auto, aimed to increase lead generation and vehicle sales. Recognizing the need for a robust marketing approach, Danielle contacted Ferris Wheel Marketing to design a paid social media campaign that would attract potential buyers and convert leads into sales. The desired outcome was a significant boost in both leads and sales figures, positioning the dealership as a top choice for vehicle shoppers in the region.

Our Strategy

Ferris Wheel Marketing devised a comprehensive strategy to meet Danielle’s objectives. We began with extensive market, competitor, and consumer research to understand the landscape and target audience better. Our findings informed the development of a multi-faceted campaign that included the following elements:

  • Ad Copy: Crafted persuasive and engaging ad copy tailored to the automotive market. The copy emphasized the dealership’s unique selling propositions, including finance deals, top trade-in values, and in-house financing options.
  • Video Creation: Produced an attention-grabbing video showcasing the vehicles in stock, customer reviews, and special offers. This video served as the central piece of content for the campaign, designed to captivate viewers and encourage engagement.
  • Automated Chatbot System: Implemented an automated chatbot to capture leads in real-time, providing Danielle with valuable information needed to follow up with potential buyers promptly.
  • Content Distribution: Deployed the video and ad copy across various social media platforms, targeting potential customers based on demographic and psychographic data.

The campaign was designed to maximize visibility, engage the audience, and drive conversions efficiently.

The Results

The paid social media campaign yielded impressive results within just 30 days:

  • 42 Leads: High-quality leads generated through the automated chatbot and engaging content.
  • 9,274 People Reached: A significant audience reach, increasing brand awareness and engagement.
  • 30,240 Impressions/Video Views: High number of impressions and video views, indicating strong interest and engagement with the content.
  • $15.04 Cost Per Lead: Remarkably low cost per lead, far below the industry standard of $500.
  • Increase in Vehicle Sales: Notable boost in vehicle sales, contributing to the overall success of Sales with Danielle.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

#1 Automotive Marketing Agency
In Edmonton

#1 Automotive Marketing Agency
In Edmonton

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Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

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