Boost Lunch Sales: Ferris Wheel Marketing’s Successful Campaign for Pizza 64

Ferris Wheel Marketing’s targeted paid social media campaign for Pizza 64 resulted in a significant boost in lunch sales, reaching over 25,000 people and generating over 72,000 impressions in just 30 days.

Boost Lunch Sales: Ferris Wheel Marketing’s Successful Campaign for Pizza 64

Ferris Wheel Marketing’s targeted paid social media campaign for Pizza 64 resulted in a significant boost in lunch sales, reaching over 25,000 people and generating over 72,000 impressions in just 30 days.

Objective

Pizza 64 aimed to boost its lunch sales by raising awareness of its lunch deal and diverse lunch items among the local community. They wanted to attract more customers during lunchtime and enhance overall sales by showcasing the appealing offers available.

Our Strategy

Ferris Wheel Marketing crafted a comprehensive paid social media campaign to achieve Pizza 64’s objectives. Our approach began with thorough market research to understand the local demographics, preferences, and behaviors. We also conducted competitor and consumer research to identify gaps and opportunities in the market.

We developed an engaging video that showcased Pizza 64’s lunch deals and other lunch items, ensuring the content was visually appealing and informative. The video was accompanied by compelling ad copy designed to highlight the value and appeal of the lunch deals.

Utilizing advanced targeting techniques, we focused on reaching food enthusiasts with a particular interest in pizza within the local community. This precise targeting ensured our ads were seen by the most relevant audience, maximizing the effectiveness and efficiency of the ad spend. The campaign also included A/B testing of different ad variations to optimize performance continually.

The Results

In just 30 days, our targeted paid social media campaign achieved significant results for Pizza 64:

  • 600 Estimated Ad Recall Lift (People)
  • 25,251 People Reached
  • 72,411 Impressions or Video Views
  • $1.91 Cost Per 1000 Impressions
  • $0.23 Cost Per Result
  • Increase in Lunch Deal Orders and Overall Lunch Item Sales

These results demonstrate the campaign’s success in not only reaching a wide audience but also engaging them effectively, leading to an increase in lunchtime traffic and sales for Pizza 64.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

#1 Restaurant Marketing Agency
In Edmonton

Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
Please enable JavaScript in your browser to complete this form.
Service(s) You're Interested In:
How Did You Hear About Us?

Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
Please enable JavaScript in your browser to complete this form.
Service(s) You're Interested In:
How Did You Hear About Us?