Effective Construction Marketing Strategy

Ferris Wheel Marketing dramatically surpassed industry benchmarks by generating 32 high-quality leads for Sealing Innovation’s Concrete Coating service at a cost of just $8.46 per lead, a stark reduction from the projected $500, while also reaching 5,673 individuals and achieving 15,096 impressions in just 30 days.

Effective Construction Marketing Strategy

Ferris Wheel Marketing dramatically surpassed industry benchmarks by generating 32 high-quality leads for Sealing Innovation’s Concrete Coating service at a cost of just $8.46 per lead, a stark reduction from the projected $500, while also reaching 5,673 individuals and achieving 15,096 impressions in just 30 days.

Objective

Sealing Innovation tasked Ferris Wheel Marketing to enhance their online presence through paid social media marketing, specifically to generate leads for their Concrete Coating service during their off-peak season. Recognizing the unique challenges of the construction industry, our objective was not only to navigate the slower market conditions but also to achieve lead generation that surpassed industry standards. With a deep understanding of the Google Ads required $500 per lead and the necessity to optimize a substantial $2500 monthly ad spend, our goals were set towards maximizing ROI through strategic audience engagement and innovative advertising.

Our Strategy

To meet Sealing Innovation’s objectives, Ferris Wheel Marketing developed a robust strategy leveraging the power of Meta Ads across Facebook and Instagram. We utilized compelling video footage provided by the client, crafting an attention-grabbing video along with persuasive ad copy that directly addressed the needs and aspirations of our targeted demographic. By segmenting the audience into two distinct groups — homeowners likely to possess a garage and those with the financial capacity and interest in concrete coatings — we were able to conduct A/B testing to determine the more responsive audience. This approach not only refined our targeting but also significantly lowered the overall cost per lead by pinpointing the most effective audience segment based on performance and client feedback.

The Results

The results of Ferris Wheel Marketing’s tailored strategy for Sealing Innovation were remarkable. Within just 30 days, our campaign generated 32 high-quality leads, far exceeding the typical industry benchmark at an impressively low cost of $8.46 per lead. This performance starkly contrasts with the anticipated $500 per lead, showcasing our ability to deliver superior results at a fraction of the expected cost. Additionally, the campaign reached 5,673 people and achieved 15,096 impressions or video views, demonstrating the effectiveness of our targeted approach and the compelling nature of our content. These metrics not only reflect the success in meeting Sealing Innovation’s objectives but also underscore Ferris Wheel Marketing’s expertise in lead generation marketing, trades marketing, and construction marketing.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

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