Edmonton Automotive Window Tint Paid Social Media Campaign

Ferris Wheel Marketing successfully assisted HalfKash Automotive in maintaining a steady flow of high-quality leads during a slow season through a custom social media campaign. This comprehensive strategy, including an attention-grabbing video, concise ad copy, and a chatbot, resulted in 53 leads in 30 days, reaching 12,295 accounts, and achieving 42,346 impressions at an efficient $12.32 cost per lead, showcasing our ability to adapt and deliver positive outcomes in challenging circumstances.

Edmonton Automotive Window Tint Paid Social Media Campaign

Ferris Wheel Marketing successfully assisted HalfKash Automotive in maintaining a steady flow of high-quality leads during a slow season through a custom social media campaign. This comprehensive strategy, including an attention-grabbing video, concise ad copy, and a chatbot, resulted in 53 leads in 30 days, reaching 12,295 accounts, and achieving 42,346 impressions at an efficient $12.32 cost per lead, showcasing our ability to adapt and deliver positive outcomes in challenging circumstances.

Objective

Ferris Wheel Marketing has consistently helped our client, HalfKash Automotive, for seven months in a row with their paid social media marketing. This is important because the car industry tends to slow down at this time of the year, making good leads for smaller car shops extremely valuable. Our main goal was to create a marketing campaign that focused on car window tinting to bring in high-quality leads during this slower period.

Our Strategy

At Ferris Wheel Marketing, our strategy revolves around leveraging our core strengths to engage potential customers effectively. To do this, we developed a custom, attention-grabbing video by using photos provided by the client and transforming them into an animated video. Complementing this visual component, we crafted concise and compelling ad copy for those who prefer reading. The ad copy was intentionally straightforward, featuring a clear and direct call to action.

In addition to the video and ad copy, we implemented a Facebook and Instagram chatbot on the backend of our ad. This chatbot not only enhanced the overall user experience for potential customers but also functioned as a valuable lead-capture tool, even when our client couldn’t respond in real time. Given the seasonal slowdown in the industry, we diligently monitored the campaign on a daily basis, working closely with our client to ensure a consistent and healthy flow of leads. This integrated approach allowed us to adapt and optimize our strategies, maximizing the campaign’s effectiveness during this slower period.

The Results

Despite the challenging seasonal conditions in the automotive industry, our paid social media campaign produced commendable results for HalfKash Automotive.

Over the course of 30 days, our campaign generated a total of 53 valuable leads, demonstrating our ability to effectively reach and engage potential customers. We reached an impressive 12,295 individual accounts, broadening our client’s exposure in the targeted market. Furthermore, the campaign garnered a substantial 42,346 impressions, indicating a strong level of viewer engagement. Remarkably, the cost per lead (CPL) stood at an efficient $12.32, underscoring our ability to maintain cost-effectiveness while delivering quality leads during this slower time of the year.

These results validate the success of our strategic approach and our commitment to driving client success even in challenging circumstances.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

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Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
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