Dickey’s Barbecue Pit Paid Social Media Campaign

Ferris Wheel Marketing partnered with Dickey’s Barbecue Pit Leduc on a $5 daily ad spend to maximize outreach for their weekly deals. Our 30-day campaign reached 139,319 individuals with 350,295 impressions/views, achieving a low $1.04 CPM and $2.61 Cost Per Result, demonstrating the effectiveness of our tailored approach in driving engagement and delivering ROI.

Dickey’s Barbecue Pit Paid Social Media Campaign

Ferris Wheel Marketing partnered with Dickey’s Barbecue Pit Leduc on a $5 daily ad spend to maximize outreach for their weekly deals. Our 30-day campaign reached 139,319 individuals with 350,295 impressions/views, achieving a low $1.04 CPM and $2.61 Cost Per Result, demonstrating the effectiveness of our tailored approach in driving engagement and delivering ROI.

Objective

Ferris Wheel Marketing partnered with Dickey’s Barbecue Pit Leduc to effectively showcase and promote their weekly deals, despite a limited daily ad spend budget of $5. Leveraging our expertise in Paid Social media marketing, our objective was to maximize outreach within the Leduc community and its surrounding areas. Through strategic campaigns, we aimed to drive awareness and engagement, ensuring the widest possible audience exposure for Dickey’s Barbecue Pit Leduc‘s offerings.

Our Strategy

At Ferris Wheel Marketing, we leveraged our Steel Paid Social Media Marketing Package to devise a compelling strategy aimed at highlighting Dickey’s Barbecue Pit Leduc’s weekly deals. A key aspect of our approach involved crafting an attention-grabbing video that utilized various animation styles, purposefully designed to captivate audiences across social media platforms. Ensuring clarity and efficacy, we integrated a distinct call to action, “Visit Us,” within both the video and accompanying ad copy. This strategic placement aimed to actively drive sales to Dickey’s Leduc location, encouraging potential customers to engage with the promotions and ultimately patronize the establishment. Through this cohesive strategy, we sought to enhance Dickey’s Barbecue Pit Leduc’s online visibility and drive tangible results in terms of sales and customer engagement.

The Results

Following the execution of our 30-day marketing campaign, Ferris Wheel Marketing achieved notable and measurable results, showcasing the efficacy of our strategies. Throughout the campaign duration, we successfully reached an impressive audience of 139,319 individuals, garnering a total of 350,295 impressions or video views. Our efficient cost management is evidenced by the low CPM (Cost Per Thousand Impressions) of $1.04, indicating the economical distribution of our content to the target audience. Additionally, our efforts translated into tangible outcomes with a commendably low Cost Per Result (CPR) of $2.61, highlighting the cost-effectiveness of our approach in driving engagement and conversions. These results underscore the effectiveness of our tailored marketing solutions in maximizing brand exposure, driving audience engagement, and ultimately, delivering tangible returns on investment for our client, Dickey’s Barbecue Pit Leduc.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

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Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
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