Dickey’s Barbecue Pit Organic Social Media Marketing

Leveraging captivating reels and stories on Instagram and Facebook, the 30-day campaign saw remarkable results: a 156% increase in reach, 547% surge in interactions, 60 new followers, and a 49.5% rise in profile visits. These outcomes reflect the success of the strategy in enhancing brand visibility and engagement.

Dickey’s Barbecue Pit Organic Social Media Marketing

Leveraging captivating reels and stories on Instagram and Facebook, the 30-day campaign saw remarkable results: a 156% increase in reach, 547% surge in interactions, 60 new followers, and a 49.5% rise in profile visits. These outcomes reflect the success of the strategy in enhancing brand visibility and engagement.

Objective

Ferris Wheel Marketing collaborated with our client Dickey’s Barbecue Pit Leduc to implement our Steel Organic Social Media package. The objective is to strategically market to the existing audience while simultaneously expanding the brand’s reach and attracting new customers to the restaurant. Leveraging organic social media marketing services, Ferris Wheel Marketing aims to enhance Dickey’s Barbecue Pit Leduc’s online presence, engage with the target audience, and drive tangible results in terms of increased foot traffic, brand awareness, and customer loyalty.

Our Strategy

Over the course of 30 days, our strategy for Dickey’s Barbecue Pit Leduc focused on leveraging the dynamic and engaging nature of Instagram and Facebook to showcase the unique aspects of the brand and drive audience engagement. We created a series of attention-grabbing reels and stories to highlight various elements of the Dickey’s experience. Each reel and story was meticulously crafted to resonate with the target audience, combining visually appealing content with compelling messaging to evoke excitement and interest. By consistently sharing captivating content over the designated timeframe, our strategy aimed to not only captivate the existing audience but also attract new followers and drive traffic to Dickey’s Barbecue Pit Leduc location. Through this strategic approach, we sought to enhance brand visibility, foster community engagement, and ultimately, drive tangible results for our client.

The Results

The 30-day social media campaign executed for Dickey’s Barbecue Pit Leduc yielded exceptional results, demonstrating significant growth and engagement across various metrics. The campaign succeeded in expanding the brand’s reach substantially, with an impressive 156% increase in the number of people reached, totaling 196,466 individuals. Moreover, content interactions soared by an outstanding 547%, indicating a remarkable level of engagement with the audience. The campaign also contributed to a notable increase in the number of new followers, with 60 individuals joining the Dickey’s community during this period. Additionally, the profile saw a substantial uptick in visits, with a 49.5% increase in profile visits, totaling 2,487 visits. These results underscore the effectiveness of the strategic approach employed, which effectively captured audience attention, fostered engagement, and drove meaningful interactions with the Dickey’s Barbecue Pit Leduc brand. Overall, the campaign’s success highlights its significant impact in enhancing brand visibility, attracting new followers, and ultimately, driving positive outcomes for the client.

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