Dickey’s Barbecue Pit Launch in Fort Saskatchewan

The campaign significantly enhanced Dickey’s Barbecue Pit’s market presence in Fort Saskatchewan, reaching over 103,000 people, generating nearly 200,000 impressions and video views at a cost-effective rate, and ultimately increasing in-restaurant sales.

Dickey’s Barbecue Pit Launch in Fort Saskatchewan

The campaign significantly enhanced Dickey’s Barbecue Pit’s market presence in Fort Saskatchewan, reaching over 103,000 people, generating nearly 200,000 impressions and video views at a cost-effective rate, and ultimately increasing in-restaurant sales.

Objective

Ferris Wheel Marketing embarked on a strategic campaign to elevate brand recognition for Dickey’s Barbecue Pit in Fort Saskatchewan, as they introduced their authentic Texas barbecue experience to the Canadian market. The primary objective was to create an instant connection with the local community and ignite excitement around the new location, ensuring that Dickey’s stood out as a must-visit destination for barbecue enthusiasts and families alike.

Our Strategy

To capture the essence of over 82 years of barbecue tradition, Ferris Wheel Marketing designed a dynamic social media campaign centered around a vibrant, eye-catching video. This video highlighted Dickey’s delectable menu — featuring sandwiches, meat plates, ribs, wings, and more — set against the backdrop of a family-friendly atmosphere. The campaign was tailored to resonate with local tastes and interests, utilizing geo-targeted ads to reach a specific audience within the Fort Saskatchewan area, complemented by engaging ad copy that invited the community to experience the true Texas barbecue.

The Results

The results were outstanding, solidifying Dickey’s Barbecue Pit’s presence in the market.

Within just 30 days, the campaign generated:

  • 103,258 People Reached: We targeted barbeque lovers within the restaurants location.
  • 199,881 Impressions/Video Views: The campaign successfully touched 199,881 individuals, significantly broadening awareness.
  • $2.29 Cost per 1000 people reached: We achieved a cost-effective rate of $2.29 per 1000 people reached, demonstrating our strategic and economical targeting prowess.
  • $5 Daily Ad Spend: With a daily ad budget of merely $5, we showcased an extraordinary return on investment, proving the campaign’s efficiency.
  • Increase In Sales: Restaurant owners reported an increase in sales!

This strategic approach not only increased brand awareness but also significantly boosted in-restaurant sales, demonstrating the effectiveness of a well-crafted marketing strategy in introducing and establishing a new dining experience in a competitive market.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

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