Dickey’s Barbecue Pit Targeted Catering Campaign

The targeted social media campaign by Ferris Wheel Marketing significantly increased local awareness and catering orders for Dickey’s Barbecue Pit Fort Saskatchewan, achieving over 280,000 impressions and a substantial return on investment within just 30 days.

Dickey’s Barbecue Pit Targeted Catering Campaign

The targeted social media campaign by Ferris Wheel Marketing significantly increased local awareness and catering orders for Dickey’s Barbecue Pit Fort Saskatchewan, achieving over 280,000 impressions and a substantial return on investment within just 30 days.

Objective

Digital Marketing Expertise at Ferris Wheel Marketing was enlisted by Dickey’s Barbecue Pit Fort Saskatchewan to boost local awareness for their catering services. The aim was to enhance visibility and generate leads through restaurant marketing and paid social media marketing, converting them into lucrative sales.

Our Strategy

To achieve these objectives, Ferris Wheel Marketing executed a comprehensive social media campaign, anchored by a professionally crafted video.

This video showcased the uniqueness of Dickey’s, featuring local-specific menu items and beloved classics, all under the engaging slogan, “Elevate Your Next Event With LEGIT. TEXAS. BARBECUE.”

The campaign pinpointed demographics such as business owners and educators, optimizing ad visibility among those most likely to require catering services.

The Results

The campaign’s digital marketing strategies led to remarkable outcomes, measured by solid metrics.

On a budget of just $5 daily, the campaign reached over 113,999 individuals, accumulated 282,346 impressions/video views, and achieved an efficient cost of $1.17 per 1000 impressions/video views. Most crucially, Dickey’s Barbecue Pit Fort Saskatchewan saw a significant uptick in catering orders, affirming a strong return on investment and illustrating the potent impact of targeted restaurant marketing.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

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