Boosting Dickey’s Barbecue Pit Rewards Program Sign-Ups

Ferris Wheel Marketing’s campaign for Dickey’s Barbecue Pit Leduc’s rewards program significantly boosted engagement, achieving 1,285 sign-up clicks, reaching nearly 27,000 individuals, and securing over 82,000 views, all at an impressively low cost per click, setting a new standard in cost-effective marketing.

Boosting Dickey’s Barbecue Pit Rewards Program Sign-Ups

Ferris Wheel Marketing’s campaign for Dickey’s Barbecue Pit Leduc’s rewards program significantly boosted engagement, achieving 1,285 sign-up clicks, reaching nearly 27,000 individuals, and securing over 82,000 views, all at an impressively low cost per click, setting a new standard in cost-effective marketing.

Objective

Dickey’s Barbecue Pit Leduc was presented with an enticing challenge: amplifying excitement and participation for their newly introduced rewards program amidst a competitive loyalty program landscape. Tasked with this mission, Ferris Wheel Marketing set out to create a wave of enthusiasm that not only underscored the appealing benefits of enrolling in Dickey’s rewards program but also spurred action — encouraging clicks, sign-ups, and the initiation of a journey filled with tantalizing rewards.

Our Strategy

Our strategy was crafted with the same depth and appeal as Dickey’s signature barbecue sauce. Central to our approach was a visually captivating video designed to leave viewers craving for more, coupled with ad copy that was both engaging and persuasive. This video served as a beacon, enticing barbecue aficionados to become part of a rewarding community. Our precision-targeted marketing efforts ensured this compelling call to action reached the desired audience efficiently, utilizing data analytics to hone in on potential members with unmatched accuracy.

The Results

As the campaign concluded, the effectiveness of our approach was unmistakably evident:

  • Sign-Up Link Clicks: We recorded an impressive 1,285 clicks, reflecting a strong interest and interaction with the campaign.
  • People Reached: The campaign successfully touched 26,866 individuals, significantly broadening awareness.
  • Views/Impressions: Achieved 82,148 views or impressions, illustrating the extensive reach and visibility of our campaign.
  • Cost Per Sign-Up Link Click: We achieved a cost-effective rate of $0.25 per click, demonstrating our strategic and economical targeting prowess.
  • Daily Ad Spend: With a daily ad budget of merely $5, we showcased an extraordinary return on investment, proving the campaign’s efficiency.

In weaving these efforts, we seamlessly integrated Edmonton’s Social Media Marketing expertise and Paid Social Media Advertising prowess, tailored specifically for the restaurant industry. By leveraging Social Media Management techniques and Digital Marketing strategies focused on the Food Industry in Alberta, Ferris Wheel Marketing not only met but exceeded the promotional objectives for Dickey’s Barbecue Pit Leduc’s rewards program, setting a new standard for Restaurant Marketing Services in Edmonton.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

#1 Restaurant Marketing Agency
In Edmonton

Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
Please enable JavaScript in your browser to complete this form.
Service(s) You're Interested In:
How Did You Hear About Us?

Seize the Digital Advantage!

Unlock the power of digital marketing for your business!
Fill out our form now to receive a FREE no-obligation discovery call & proposal tailored to your unique needs!

More old school? No problem!
Please enable JavaScript in your browser to complete this form.
Service(s) You're Interested In:
How Did You Hear About Us?