Superior Auto Styling, our valued client, aimed to expand their business during the typical industry off-season by introducing a new rims and tires service. To drive awareness and generate leads for this new offering, they entrusted us with the task of creating a paid social media marketing lead-generation campaign. Our objective was to effectively promote the rims and tires service, attract potential customers, and generate high-quality leads, ultimately helping Superior Auto Styling achieve growth and success in a traditionally slower period for the industry.
Our strategy aims to maximize brand awareness and generate high-quality rim and tire leads. To achieve this, we have developed a comprehensive strategy centred around an attention-grabbing video showcasing Superior’s rim and tire brands, coupled with a compelling Conquer Winter sale to create a sense of urgency.
To drive conversions and capture leads effectively, we have streamlined the customer journey by implementing a simple and user-friendly call to action. We direct customers to an automated chat system that we created on Facebook and Instagram. This chat system serves two crucial purposes: providing instant responses to customer queries and capturing customer information promptly.
The automated chat system allows customers to easily ask questions and receive immediate responses, ensuring a positive user experience. By addressing customer queries promptly, we aim to build trust and encourage them to further engage with the brand. Simultaneously, we leverage this opportunity to capture their information, enabling us to follow up and nurture leads effectively.
By combining the visually captivating video, the Conquer Winter sale, and the automated chat system, we expect to generate significant brand awareness and high-quality leads for Superior Auto Styling. Our strategic approach focuses on engaging the target audience, creating a sense of urgency, and simplifying the lead capture process to maximize campaign success.
The 30-day campaign for Superior Auto Styling was a massive success, delivering exceptional results while operating on a budget of only $5 per day. The campaign generated an impressive total of 50 high-quality leads, at a cost of $5.91 per lead. Through strategic targeting and optimization, we were able to reach a wide audience, with our ads reaching 7,156 unique accounts and making a total of 16,680 impressions.
These outstanding results demonstrate the effectiveness of our approach in driving brand awareness and capturing qualified leads for Superior Auto Styling.
If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.