Automotive Ceramic Coating Paid Social Media Campaign

The campaign successfully boosted Twin Z Customs’ visibility and engagement during a slow season, generating 67 high-quality leads at a cost-effective rate of $8.01 per lead, and significantly enhancing their business and brand presence.

Automotive Ceramic Coating Paid Social Media Campaign

The campaign successfully boosted Twin Z Customs’ visibility and engagement during a slow season, generating 67 high-quality leads at a cost-effective rate of $8.01 per lead, and significantly enhancing their business and brand presence.

Objective

In Edmonton, where the automotive industry often navigates through seasonal ebbs and flows, service providers like Twin Z Customs face the challenge of a seasonal slowdown. This period can significantly dent their business operations. Ferris Wheel Marketing, recognizing the hurdles of this slow season, was set with a crucial objective: to amplify engagement and drive business for Twin Z Customs’ Ceramic Coating services. Our aim extended beyond merely sustaining; we sought to escalate the influx of leads and customer interactions during this traditionally dormant season.

Our Strategy

To surmount this challenge, Ferris Wheel Marketing initiated an extensive paid social media advertising campaign for automotive services in Edmonton, focusing on a “Ceramic Coating Flash Sale”. A vivid video showcasing Twin Z Customs’ proficiency and the unmatched quality of their ceramic coating services was at the heart of this campaign.

This video, teeming with stunning visuals and a persuasive call to action, was designed to captivate and engage. However, our strategy wasn’t confined to visual allure. Recognizing the essence of customer interaction, we integrated a tailored, automated chat feature on both Facebook and Instagram. This cutting-edge tactic allowed for instant interaction with potential clients, offering immediate answers to their queries, capturing vital details, and aiding them in their decision-making journey with ease. Our approach was a harmonious blend of captivating content and interactive technology, aimed at optimizing reach and engagement.

The Results

The campaign’s outcome was extraordinarily positive. Within a mere 30 days, Twin Z Customs witnessed a remarkable surge in their business metrics, validating the effectiveness of our strategic execution. The synergy of engaging video content and automated chat interactions not only enhanced Twin Z Customs’ online presence but also effectively connected the brand with its target audience in Edmonton, resulting in:

  • Leads Generated: 67 leads
  • People Reached: 10,083 individuals
  • Views/Impressions: 29,990 views or impressions
  • Cost Per Lead: $8.01

This success underscores the impact of leveraging Edmonton automotive social media marketing, automotive digital marketing, and social media management strategies for auto shops in driving business growth during off-peak seasons.

If you’re seeking similar results for your business, we invite you to take the next step. Contact us today to schedule a FREE, no-obligation discovery call and discover how we can help elevate your marketing efforts.

#1 Automotive Marketing Agency
In Edmonton

#1 Automotive Marketing Agency
In Edmonton

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